Product Marketing

2020-06-22 | po-017291

Company description

Japanese apparel company which is the one of the largest global retail companies around the world with variety of brands. The main brand is the Group's mainstay operation, and it has enjoyed strong growth by offering high-quality casualwear at reasonable prices based on its SPA (Specialty store retailer of Private label Apparel) business model, which spans product design, manufacture, distribution.

Responsibilities

1 Analyze customer needs in the product area in charge, discover the next business opportunity, and participate in product development

2 Develop a marketing project strategy for the product in charge and promote a worldwide sales plan (sales floor, product development, information dissemination assembly) based on it

3 Based on the above, from planning to measures and execution, we will be responsible for overall creative production of TV commercials, newspaper advertisements, in-store promotional materials, events, etc. in collaboration with creators inside and outside the company.

4 Development of communication plan based on marketing strategy

5 Promotion of global branding through product marketing

6 Depending on the experience of the person joining the company, you will be assigned to either the Japanese market or global.